A diversified UAE enterprise, built on excellence since 1986.
Beauty · Wellness · Education · Confectionery · Professional Cosmetics
About Afrina Group of Companies
Established in 1986 in the UAE, Afrina Group of Companies is a diversified organization specializing in beauty, wellness, education, confectionery, and professional cosmetics. Comprising Afrina Beauty, Afrina Academy, Afrina Sweets, and Afmetic Professional Cosmetics, the group is committed to delivering excellence, innovation, and quality across all its businesses while creating exceptional experiences for customers and communities.
Visionary Leadership Behind Afrina Group
For over four decades, Afrina Group has grown through strong leadership, innovation, and an unwavering commitment to excellence. Guided by a clear vision and a passion for empowering people, our leadership team continues to drive the organization forward while preserving the values upon which Afrina was founded.
Ms. Farah Angiz Moulana
Ms. Farah Angiz Moulana founded Afrina Beauty in 1986 with a vision to create a beauty and wellness destination built on quality, professionalism, and customer satisfaction. What began as a single beauty center in Sharjah, United Arab Emirates, has evolved into a diversified group of companies serving clients across multiple industries and international markets.
Through her entrepreneurial spirit, dedication, and leadership, Mrs. Moulana has established Afrina as a trusted and respected brand while continuing to nurture a culture of excellence, innovation, and empowerment.
Ms. Ziba Tahmasebi
Madam Ziba Tahmasebi serves as the Chief Executive Officer of Afrina Beauty, leading the company's strategic growth, innovation, and operational excellence. She oversees the continued development and expansion of Afrina's beauty and wellness services, ensuring the highest standards of quality, customer satisfaction, and professional excellence across all locations.
With a strong focus on innovation, team development, and exceptional customer experiences, Madam Ziba plays a key role in strengthening Afrina's position as a trusted beauty and wellness brand. Her leadership is guided by a commitment to continuous improvement, sustainable growth, and preserving the legacy and values that have defined Afrina.
Mr. Reza Tahmasebi
Mr. Reza Tahmasebi serves as the Chief Executive Officer of Afrina Sweets, leading the company's strategic growth, business development, and operational excellence. He is committed to maintaining the highest standards of quality, freshness, and authenticity, ensuring that every product reflects the values and reputation of the Afrina brand.
Under his leadership, Afrina Sweets continues to expand its presence while delivering exceptional customer experiences and premium confectionery products. His focus on innovation, quality assurance, and customer satisfaction plays a vital role in strengthening Afrina Sweets' position as a trusted destination for sweets, desserts, and specialty products.
Mr. Mustapha Guessoum
Supporting the strategic direction of Afrina Group is Mr. Mustapha Guessoum, Advisor to the Chairman. He provides valuable guidance, insight, and expertise that contribute to shaping the organization's long-term vision and sustainable growth.
With a strong focus on governance, strategy, and organizational development, Mr. Guessoum plays an important advisory role in strengthening decision-making processes and supporting the leadership team in achieving Afrina Group's objectives and future expansion plans.
Setting global benchmarks.
To be a globally recognized and diversified enterprise, setting industry benchmarks in beauty, wellness, education, confectionery, and professional cosmetics through innovation, operational excellence, and sustainable growth.
Quality, expertise, and long-term value.
To deliver high-quality products, services, and educational solutions that exceed customer expectations through continuous innovation, professional expertise, and a commitment to excellence. We aim to create long-term value for our stakeholders by fostering talent, embracing technological advancement, maintaining the highest standards of quality and governance, and driving sustainable business growth across all sectors of operation.